Eureka! Vision Statement:

To inform, entertain, and inspire, West Coast style.


Eureka! Mission Statement:

Our mission is to bring the West Coast vibe to curious and creative souls with the hope of enabling discovery within themselves. We use humor and wit to create thought provoking edutainment to inspire future Eurekans through the history, natural landscape and innovative, creative freedom that formed the West Coast culture. Funds generated from Illustration work, events and sales of apparel will help expand the exposure of Eureka. Promotional items and events will combine music, art and food that reflect the Eureka! vibe.



Eureka! Studio

Seriously Playful

Formed in 2002 by Craig Yamashita in Tokyo, Japan. With years of education and experience in graphic design and illustration, Eureka! Studio has produced and provided satisfied clients in Japan as well as the U.S. with original artwork that have reflected the company's forward thinking visions.


Craig Yamashita has over 25 years of creative experience as an Art Director, Graphic Designer and Illustrator.


Hailing from Los Angeles, California, he studied Graphic Design and Packaging at Art Center College of Design in Pasadena, CA. After graduating, he worked primarily in the entertainment field doing graphic design and packaging for the music industry, television as well as corporate clients. After working under Kyle Cooper designing motion graphics, Craig decided to leave L.A. for creative stimulation. He has worked in Tokyo, Japan for over 18 years, and is constantly determined to expand his horizons to replenish the creative drive.